RDP Index


In Hinduism, an avatar is the bodily manifestation of Immortal Beings. Users create digital avatars that represent their “incarnation” into the virtual world. There are many tools and platforms available to customise your own avatar. But these platforms often provide limited options of features and appearances to choose from. Design software is encoded with politics that needs to be challenged and questioned.

I was interested in exploring the design intentions behind the construction of popular female CGI influencers and their visual language in the commercial world. They are still a media curiosity and embody the “uncanny valley” phenomenon — a theory and aesthetic that portrays the uncomfortable emotions when humans face robots with human resemblance. I created avatars with preconfigured stereotypical bodies and poses which are often unattainable and sexualized. Constructing idealized bodies of the digital commercial world.

Mintra Morrison